The Psychology of Virtual Communities

 Is the Internet Addictive, or Are Addicts Using the Internet?
 

               By Storm A. King
               December, 1996

Abstract

               Recent research shows that some users of the Internet spend so much time logged on, that their personal and/or professional
               life suffers. This finding is corroborated by numerous anecdotal accounts of people becoming "hooked" on on-line
               interactivity, accounts that have circulated in on-line discussions as well as in real life settings. It is becoming common to
               know of someone, or have heard of someone, that has become enamored with on-line activity to the point that they ignore
               important personal responsibilities. This paper is an overview of current research findings, and an attempt to explore some of
               the possible explanations for this phenomena. Factors inherent in on-line interactivity that might be contributing to developing
               Internet Addiction Disorder (IAD) are distinguished from factors inherent in the people proposed to be most at risk for, or
               suffering from, IAD. Recommendations for treatment of affected individuals are offered.

               What makes the Internet attractive?

               Broken marriages, lost jobs, failing school grades and forgetting to eat are just some of the consequences being reported in
               media articles as the experience of people who feel they have become addicted to Internet interpersonal communicating
               (Jabs, 96; DeLoughry, 96; Suryaraman 96). It is the social aspect of computer assisted communication, the interpersonal
               exchange with others, that is so stimulating, rewarding and reinforcing that some people are finding it hard to know when to
               stop (Suler 96, Young 96). Cyberspace communications (email discussion groups, chat rooms, bulletin boards and MOO's)
               offer people an opportunity to experience a form of social contact, with no real social presence. The significant difference
               between cyberspace relationships and ones maintained by other existing technologies (telephones, mail, fax's) is that the new
               culture values of Internet virtual communities have as social norms ones that allow for, and even encourage, contact with
               relative strangers. "As Rheingold (94) notes, one might think the Net a cold place, and yet it need not be. In the impersonal
               isolation of our large cities, where people often live separated from kin or lonely amid the multitudes, the Net can become a
               surrogate social-life-a vital source of interpersonal contact despite its non-physical nature. " (North, 96).

               Because cyberspace does not offer a means to monitor others non-verbal responses to one's communications, several
               unconscious, firmly held expectations about communications protocols are challenged (Huang, 96). A critical factor in
               understanding how text based interpersonal relationships can lead some people to experience pathological consequences is
               the dis-inhibiting effect inherent in on-line interactivity. The improbability of any local, real life repercussions for on-line social
               activity produces a new and poorly understood psychological phenomena; people feel free to express themselves in an
               unrestrained manner. "If all computer-mediated communication systems can be said to have one single unifying effect upon
               human behavior it is that usage tends to cause the user to become less inhibited." (Reid, 94). Judgments of others in this
               virtual social setting, made without the normal sensual clues, can consist of distorted, emotionally laden projections (King,
               95), and can be communicated without the normal constraints imposed by the need to maintain social order. This is a
               naturally exciting, stimulating and reinforcing aspect of Internet communications, one that contributes to the occurrence of
               IAD.

               "An on-line community is one of the easiest ways to meet new people. Certainly it is very low-risk. I think this is mainly
               due to the essential informality of on-line conversation. Rather than being required to sustain a single conversation
               with one or more people, relationships usually form out of numerous, often short exchanges. In a way, it reminds me of
               commuters who take the bus or ferry. They see each other frequently but each encounter is of a fairly short duration.
               In situations like this the pressure is minimal. If you'd rather read the paper than chat then you just do it and don't
               worry about it. But, over time, many people form enduring relationships this way. In the on-line environment, just like
               any other social situation, the basic currency is human attention. In the public forums, you communicate with groups
               that may have as many as several hundred people involved - even if they don't all make comments." (Coate, 92)

               Internet communication increases the range of possible social networks that a person can connect to, and adds elements of
               diversity that are very appealing to some (Wellman, 96). There is a "hyperpersonal aspect" to Internet communications, a
               way to be more selective about how one presents ones self. The kinds of differences between people that might inhibit
               relationship formation are hidden. This promotes a sense of group membership, one that is solely depended on the
               perceptions of the receiver. Control over impression formation is enhanced in written mediums. "Another component of the
               model, feedback, suggests that these heightened self-presentations and idealized perceptions magnify each other to a
               superordinal level, as users reciprocate each other's partial and selective presentations." (Walther, 96). This magnification
               factor of the hyperpersonal model is a theoretical formulation that could help account for the high rates of flame wars
               (arguments) and love affairs that happen on the net.  There is as yet no empirical evidence supporting the observation that
               flame wars and love affairs occure in open, interactive virtual communities at a rate higher than what one would expect, but
               there is a growing body of anecdotal reports of this and a widespread awareness of a high frequency of these extreme
               interpersonal cyberspace exchanges.

               There can be a voyeuristic aspect to cyberspace participation, which may be more salient to some that others. People that
               "lurk", participate in a read only mode, in chat rooms or email groups, are surreptitiously witnessing the ideas, feelings and
               interactions of the active participants. In the more academic discussion forums, where the social norm is the exchange of
               research ideas and the philosophic debate of social abstraction, this voyeuristic component is not a significant attraction. This
               is in contrast to some chat rooms where the suggested topics often invite flirtations, or the forums set up to provide emotional
               support for difficult personal problems. In these forums, lurking is a means of gaining access to very personal information in a
               manner that no real life forum can offer. This electronic eavesdropping is one possible source for the positive reinforcement
               that the nature of the Internet provides to those for whom it's use has become pathological. This emotional stimulation is on a
               schedule of reinforcement called variable-ratio, as one can never predict just when some "juicy tid-bit" of self-revelation will
               come across one's screen, and the actual exposure rate to this is dependent on the amount of time spent on-line.

               The attributes of Internet communications that stand out as offering the potential for rewarding, stimulating emotional
               involvement's include; it's ease of access and 24 hour availability, the wide range of diverse personal connections possible,
               the hyperpersonal nature of interpersonal relationships, the ability to witness others interacting (with no risk) and the
               uninhibited nature of no risk relating. It is reasonable to assume that many people will find one or more of these factors
               reinforcing enough to become passionate about their Internet activities, at least for the initial period of time when they are still
               discovering the capabilities of new Internet social connections. These factors are necessary, but not sufficient, to explain true
               pathologic computer use. Some additional qualities inherent in the user must be present that differentiate those for whom
               Internet communications are a passionate past-time from those for whom this activity becomes a compulsion resulting in loss.
               The passion possible is understandable, as virtual community involvement's dissolve geographic boundaries and expand the
               ability of people with common interests to share ideas important to them. However, the nature of addiction is to continue to
               pursue the initial excitement one received, at the risk of other social involvement's and responsibilities.

               What is Internet Addiction?

               A passion adds value to one's life, an addiction takes away value. When the line between these two is crossed, the addict is
               often the last to know, due to their denial. A family and social history will reveal that the subject is being evaluated by close
               friends as actually suffering a great loss from their activity.

               Internet Addiction Disorder is the term first proposed by Dr. Ivan Goldberg for pathological, compulsive Internet usage. The
               criteria for this disorder are listed in appendix 1 and are based on similar criteria for substance abused disorders found in the
               DSM-IV. It is ironic that Dr. Goldberg was not serious about proposing this as an official diagnostic category, yet this term
               became used extensively. Dr. Goldberg recently revised his suggestion to change the term for this condition to Pathological
               Computer Use, and changed several of the criteria.

               Pathological Computer Use Disorder was proposed by me as the name for a disorder in which people overuse
               computers to the extent that (A and/or B):

               A. Such use causes them distress;
               B. Such use has a detrimental effect on their physical, psychological, interpersonal, marital, economic, or social
               functioning.

               A parallel unofficial disorder would be 'workaholism" and the parallel official DSM-IV diagnosis would be
               "Pathological Gambling."(Goldberg, 96)

               In another note posted to the Internet, Dr. Goldberg refers to this condition as one that causes "Decreased occupational,
               academic, social, work-related, family-related, financial, psychological, or physiological functioning." For this study, the term
               Internet Addiction Disorder (IAD) will be used to designate a pathological use of computers, to engage in social interactivity.
               The term Pathological Computer Use (PCU) will be reserved for the broader category in which someone is pathological
               about any aspect of computers, and includes uses that are not social in their nature.

               There is an increasing attention being paid to this problem in the US. The field has a long ways to go before a complete
               understanding of this phenomena is reached, but there are two forces that are motivating the effort. One is a business
               interests. Corporate executives are quickly learning that they risk loosing valuable worker productivity as they provide
               Internet access to their employees, if that employee becomes hooked on the interactivity available. The other force is coming
               from the area of social psychology, as more and more people report to each other stories of horror about friends that have
               lost jobs, students that have failed out of school, and others who end up with $500. American On-line bills.

               Dr. Kimberly Young, a leading researcher of this disorder, used the following criteria for assessing IAD in a large initial study
               of this problem.

                    Do you feel preoccupied with the Internet or on-line services and think about it while off line?
                    Do you feel a need to spend more and more time on line to achieve satisfaction?
                    Are you unable to control your on-line use?
                    Do you feel restless or irritable when attempting to cut down or stop your on-line use?
                    Do you go on line to escape problems or relieve feelings such as helplessness, guilt, anxiety or
                    depression?
                    Do you lie to family members or friends to conceal how often and how long you stay on-line?
                    Do you risk the loss of a significant relationship, job, or educational or career opportunity because of
                    your on-line use?
                    Do you keep returning even after spending too much money on on-line fees?
                    Do you go through withdrawal when off line, such as increased depression, moodiness, or irritability?
                    Do you stay on line longer than originally intended?

               In several months of having a survey posted to a Web site, Dr. Young received over 400 respondents that self reported
               meeting 4 or more of the 10 criteria, and were thus diagnosed with IAD. Dr. Young states, in an interview, that many
               respondents reported what she termed a "centralization of use of the Internet at the expense of other activities" and "putting
               priority on maintaining electronic relationships." When asked about the prevalence rates for this condition, Dr. Young replied
               that, in the absence of any hard data, she would guess that the rates were similar to the rates for Pathological Gambling, or
               between 1 to 5 percent of all Internet users. Dr. Young felt that the ability to assume different roles, to develop intimate
               relationships and to be unconcerned about any possible repercussions were the most important factors of Internet
               interconnectivity that were most likely to contribute to the potential for IAD. The contrast between these new, exciting and
               projection filled relationships and ones real life ones may make existing associations seem dull in comparison (Young, 96).